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Deciding how and where to market your practice can seem overwhelming. This book will help guide you through the different aspects of marketing, including branding, internal marketing, website development, print marketing, referral generating techniques and advertising. This e-book can be viewed from any device with web-browsing capabilities. A link will be provided in your Order Confirmation email. Your can also access your e-bookshelf from your My ADA page (go to My Account/ My Downloads). For e-book details, visit the e-books FAQ page.
Understand what marketing is—and what it isn’t
Identify the type of patients you want to attract to the practice
Determine which marketing channels are best for your practice
Create and implement a formal marketing plan
Create and manage the practice’s social media footprint
Understand search engine optimization (SEO) and pay-per-click (PPC)